That’s why the ultimate goal of fintech UI/UX design is to provide a clear visual ecosystem, which will help a user to dive into trading stock markets. Our redesign of the INDmoney app improved its accessibility, categorization, UI design, and visual hierarchy. We also streamlined the buying and selling process for stocks and mutual funds and improved the insurance buying process. Overall, the redesign improved the user experience and made the app more efficient and user-friendly. To initiate the UI/UX redesign project for Bitget, I conducted a comprehensive analysis of the existing trading app. This analysis involved comparing Bitget with similar trading apps such as eToro and NAGA to identify areas that required improvement.
“Fintech” is one of the most trending terms in the past year, both in Finance and Technology niches. It generally refers to the Utilization of the latest technology to enhance Financial products/services. A good example of micro-interaction is a bar in a trading app that shows if the user’s password is strong enough or not. It can change color or fullness, showing whether the user needs to change something. Moreover, you can prepare a press release about your redesigned app and spread it across the media.
Before diving into user research, we first conducted a competitive analysis to understand the current market landscape. I make the UI become simpler with better colors so that users are more comfortable when using the application because they also do stock analysis there. I created a shortcut menu that can be customized based on user preferences. Another challenge the trading application’s owner faces is ensuring that the user understands how to use available financial instruments. The audience should have access to tutorials or tips on using financial features in the app, such as purchases, transactions, exchanges, and more. One challenge the crypto industry faces is that it’s difficult for users to get started with the application.
But the most interesting task at this stage was implementing a unique function that is a flexible filter that the user can fine-tune to achieve their goals. This issue was solved with the “Add Range” button and the “Maximum Value” formulations for the right slider of the slider. So, first of all, we decided to completely rework UX, starting from splitting data into logical blocks corresponding to the tabs and ending with the logic of plotting. In simple terms, UI/UX design can offer you a competitive advantage and help you stand out from the crowd.
Federal Regulator Hits Robinhood With $70 Million Fine, Its Largest Ever
Prototyping and MVP development will help to test how well an exchange can satisfy users’ needs. Plus, it gives the necessary feedback on what should be changed or improved for a better experience. The lack of onboarding, customer support, and poor information architecture can make navigation complex and hard to follow. The above-mentioned usability principles will help build an informative and simple product design for functionality and value.
Huobi is an established Asian crypto trading platform aiming to enter the European market. Our main task was to uncover the pain points and needs of European users and address them in the customer-centric UX/UI design. Before, blockchain companies could afford to skip user research and UX/UI design steps, focusing on other competitive edges.
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Following Kearns’ suicide—and a few fines and investigations—Robinhood has made some changes to its design. It removed confetti from the app earlier this year, along with other design features that evoked gambling or games of chance, like scratch-off tickets. To see how the solutions designed are successful and if the users find any problem using the product, Testing of the prototype is done. User-Behaviour is analyzed throughout to make future alterations to the product. Planning the app features is not the right move for addressing the problem. What may seem like an insignificant issue to the banking officials may become a major inconvenience for the users.
‘Accountant’ isn’t usually the career path a young child dreams of when they grow up. Finance is full of numbers and jargon, and can be fairly boring to most people. Everyone eventually grows up, and they will at the very least tend to their personal finances.
A list of such pain points would help the designer fix the issues in UX design and enhance a better experience for users belonging to diversified demographics with different goals. We prepared an estimate for an average app redesign and revamping, which is based on our experience. Great UX retains users, so your long-time clients become the loyal fans of your app.
What Are the Benefits of Crypto Trading Platforms UI/UX Redesign?
The minimality in the interface was very low, and there were 2–3 customer support and help options that were unnecessary and improperly placed in the app. As a result, the audience will use all the features offered by your app since they will understand them well. Your application’s convenient and clear design will make your audience willing to use it. By redesigning, you adjust your platform to the users’ needs and, as a result, get higher retention rates. It may be challenging for new traders to comprehend the differences between particular tokens.
Before we jumped into designing any screens, we wanted to nail down the key features within the app that would meet the needs of our users. As a UX designer on the project, I conducted research, created user personas, visualized the user’s journey, designed mid-fidelity wireframes, and tested the prototype. I Use this application for 6 months I like this application it tracks and manages my money and assets seamlessly. But the Indmoney app has some problems with Ui design and Ux of Application because of that I tried to resolve problems by Redesigning the application, I tried to cover all problems faced by me.
Summarizing, if you filter the result only by “AND”, you see a very short list of results. In fact, both options can be useful, but the customer has set the task to implement on the basis of iOS the ability for the user to apply both of these logical functions for any parameters. For instance, it can act as an effective starting point for the journey https://www.globalcloudteam.com/ of customers around the app. It can become a card of invitation, a strategic asset for marketing goals, or a place to store essential data or links. A better approach is to keep the sign-up process as simple and smooth as possible. It can also make the first impression of your app as unpleasant or deter users from using your app at all.
Without a decent UI/UX, your FinTech product has no chance with the millennials. In order to provide financial services like mobile banking or cryptowallets, a product must adhere to the numerous regulations, laws, and compliance requirements of traditional banking. UX designers have the opportunity to make finance more interesting by creating an engaging and informative user experience. Having over 30 blockchain-related projects under our belt, Artkai wants to share our experience to help crypto startups and established brands in designing/redesigning UX for their platforms.
- When designing an app that is going to handle money, remember that we are emotional beings, not economical.
- As a UX designer on the project, I conducted research, created user personas, visualized the user’s journey, designed mid-fidelity wireframes, and tested the prototype.
- We have a team of qualified experts who know the ins and outs of UI/UX design.
- The designer for the project was Sergey Kucherenko and the experience obtained in the process was really an unforgettable challenge for all the team.
- The platforms most people end up finding are complicated, frustrating, and often borderline unusable services that push them away.
The app’s target audience is between 21 to 45 years old and includes college students, employees, stock traders, and investors. The audience regions include Delhi, Maharashtra, Karnataka, Kerala, and West Bengal. INDmoney is an all-in-one finance app that helps users save, plan, and invest across their family members. The app has innovative features such as US stock investing, neo banking, deposits, and financial life tracking and management. However, the app’s UI/UX design had some problems that made it difficult for users to navigate the app. To address these issues, we have undertaken a redesign of the INDmoney app.
Firstly, To address a problem, understand the context of product usage and empathize. Design thinking approach can be implemented here to define the problem which could be solved. The world of finance has been perceived as complex chiefly due to the terms involved in it. The challenge for UX is to convert the complexity of these terms into simple, understandable terms, regardless of the user’s intellect. By making the user’s process simple and straightforward, they tend to be more drawn to use it for their future transactions.
